By Alia Bhatt sought public support for Assam flood victims through an Instagram Stories post on Wednesday.
“It happens every year and it still catches us off guard,” she wrote, noting how the floods recur each monsoon season.
She added, “Assam needs immediate relief right now, and it’ll need support for the long road to recovery,” pointing to both the immediate emergency and the longer rebuilding process ahead.
The floods have so far claimed more than 60 lives, with the toll later updated to 75 by the Assam State Disaster Management Authority.
About 4.45 lakh people across 631 villages have been affected, with many families losing their homes, land and livestock in the disaster.
Bhatt said she would spend the coming days sharing details of on-ground relief organisations, using the hashtag #CircleOfHope in her posts.
She follows other Bollywood figures who have responded to the crisis, including Salman Khan, whose Being Human foundation has launched a multi-phase relief operation supplying food and essentials.
Bhumi Pednekar has also supported relief efforts, while Ayushmann Khurrana and Tahira Kashyap have donated to the Assam Chief Minister’s Flood Relief Fund.
Rescue and relief work is continuing across the flood-affected districts of Assam.
The worst-affected districts include Charaideo, Sivasagar, Jorhat, Golaghat and Nagaon, where the Brahmaputra and its tributaries have crossed danger levels amid continuous rainfall, and Assam chief minister Himanta Biswa Sarma has asked state ministers to coordinate relief and rehabilitation work in the region.
Bollywood celebrities have a long history of using their social media platforms to draw national attention to disaster relief efforts, often crediting on-ground organisations directly to help channel donations more effectively.
The Assam floods have become an annual monsoon crisis in the state, with rivers including the Brahmaputra regularly breaching embankments and displacing large numbers of families across low-lying districts.
(Image: Photo: Prime Minister’s Office (GODL-India), Wikimedia Commons)
